The "International Torch Campaign" launched by the Jaipur International Film Festival (JIFF) Trust marks a significant endeavor for the global cinema community. Initiated by JIFF's Founder Director, Hanu Roj, the campaign commenced at the India International Centre in New Delhi. In this event participated of 300 filmmakers from India and abroad, including prominent figures such as Chile Ambassador - Juan Angulo, Director of New Delhi Film Festival Satish Kapoor, Honorary Director Air Marshal Naresh Verma, and filmmakers Anwar Jamal, Rakesh Andania, Kazem Samandari and many more Guest from all over the world.
Hanu Roj highlighted the campaign's origins, which began in 2022 from Guwahati with the aim of promoting Indian regional cinema through the "JIFF Indian Panorama" initiative. The campaign has garnered attention from various stakeholders in the film industry, including producers, actors, and actresses. The overarching goal is to redefine the concept of regional cinema and explore the notion of international cinema. It was the biggest campaign of Indian cinema.
The torch campaign, now launched from New Delhi, is set to traverse through cities like Hyderabad and Trivandrum in India before extending its reach to countries such as Iran, China, Japan, South Korea, Dubai, Saudi Arabia, Finland, Sweden, Norway, England, Portugal, Spain, France, Switzerland, Germany, Poland, Austria, Italy, Greece, Romania, Canada, United States, Mexico, Colombia, Brazil, Chile, Argentina, Australia and South Africa. This magical campaign will continue for the next 18 months and aims to engage approximately 200 crore people worldwide. Notably, film stars and media personalities from every country will participate, fostering meaningful dialogues on Indian and world cinema. It will be the biggest campaign of Indian and World cinema.
Overall, the "International Torch Campaign" represents a significant initiative to celebrate and promote the diversity and richness of cinema on a global scale.